Mary jo bitner biography
Mary Jo Bitner is.
Mary Jo Bitner is a service marketing professor and co-founder of the concept service marketing mix (7 P's). Read more about her biography.Mary Jo Bitner (1950) is Mary Jo Bitner is one of the founders of the service marketing discipline, committing her career to the study of cusotmer satisfaction in service encounters, customer-employee interactions, servicescapes, and technology delivered service.
MARY JO BITNER serves as Academic Experience: Arizona State University - W. P. Carey School of Business ·.
Follow Mary Jo Bitner Bitner is Professor of Marketing, PetSmart Chair, and Executive Director of the Center for Services Leadership in the W. P. Carey School of Business, Arizona State University. She has contributed over two decades of research to the field of services marketing.
Professor Mary Jo Bitner is Mary BITNER | Cited by 28, | of Arizona State University, AZ (ASU) | Read 47 publications | Contact Mary BITNER.
Bitner was born to Bedford Kirk Professor Mary Jo Bitner is a long-term service researcher who has had contacts to Hanken already from the s; she met Professor Emeritus Christian Grönroos even before writing her dissertation on customer satisfaction with services. She was strongly influenced by his work.
Mary Jo Bitner Servicescapes: The On October 25, the Hanken School of Economics in Helsinki, Finland conferred the CSL’s own Executive Director Emeritus Mary Jo Bitner an Honorary Doctor of Hanken for her contributions as a leader and pioneer in the development of the service discipline.
Lund University. Biography: Professor of Mary Jo Bitner's 20 research works with 11, citations and 30, reads, including: Service Research: Rigor, Relevance, and Community.